They hated getting specific about money. It is, in the words of one interviewee, “more private than sex.”
In part, Sherman—Associate Professor of Sociology at The New School for Social Research—attributes this reluctance to her subjects’ often-ambivalent relationship to wealth. The 50 New York parents she interviewed over the course of this multi-year study all belong to the top five percent of earners, meaning that they bring in more than $250,000 per year, and the majority are in the top one or two percent. Some benefited from substantial inheritances, which in several cases in excess of $10 million. Sherman chose to focus on people in their 40’s and 50’s who were embarking upon home renovation projects, given that such undertakings provide occasions for intentioned thinking about consumption and lifestyle choices.
The project has roots in Sherman’s longtime interest in structures of inequality in the United States and in the evolution of her thinking over the course of two previous ethnographic projects.
It was during her dissertation research on luxury hotels that Sherman identified a similar ambivalence about wealth among hotel guests, who were adamant that it was important to treat workers well. “I wouldn’t have talked about it this way then,” she said of the hotel guests she interviewed, “but I think they wanted to be morally worthy of their privilege.” That study—which Sherman developed into her 2007 book Class Acts: Service and Inequality in Luxury Hotels—focused primarily on hotel workers rather than guests. Yet, Sherman recalls, “Even then, the larger question of what it means to have money in a socially acceptable way was interesting to me.”