Shanelle Matthews and Assistant Professor of Politics Deva Woodly lectured in the Race in the US Course on October 2, 2017. View the video at livestream.com/thenewschool.
Shanelle Matthews joined the Black Lives Matter Global Network in January 2016, having spent seven years in journalism and public interest communications. As the network’s Director of Communications, she crafts messages for the organization that she called, “a co-creator of the 21st-century Black Freedom Movement.”
In a recent conversation, Matthews talked about how her diverse training and experience as an organizer, researcher, journalist, and communicator for numerous political and non-profit organizations came together to equip her for the position. “I believed everything that I had done up until that point prepared me for this role,” Matthews said. “And then it became clear that no experience could really prepare you for a job like this.”
This fall, Matthews has also joined The New School as the university’s inaugural Activist-in-Residence, a pilot program jointly conceived by NSSR Assistant Professor of Politics Deva Woodly and two members of The New School’s Board of Trustees, Fred Dust and Susan Foote. They worked to recruit Matthews to The New School.
“It feels important for me and for people who are committed to this position to close the gap between the movement and the academy,” Matthews said. She suggested that it represents an opportunity to align resources among academics and activists, build mutual trust, and facilitate innovative collaborations to produce social change.
According to Matthews, partnerships of this kind have the potential to break down barriers that can often separate scholarship from activism. “If we continue to work in siloes, it will take us much longer to make progress,” she said.
Just four weeks into her tenure as Activist-in-Residence, Matthews has big plans for her remaining time at The New School. She will deliver a lecture in the Race in the U.S. course alongside Professor Woodly. The class is a continuation of the “Post-Election America” series, and is Livestreamed on a weekly basis through The New School’s Facebook page. Matthews is contributing articles on race in America for Public Seminar and has made herself available to students across The New School for one-on-one discussions of activism and scholarship.
She will also continue to conduct research into the representation of under-represented voices in media. “I’m trying to deepen our understanding of how decision makers in media decide who to offer as experts,” she said. Matthews hypothesizes that to diversify the pool of individuals acting as experts would advance understanding. This dovetails with her work through Channel Black to provide training in improvisation, debate, and cognitive science to leaders in the movement, many of which identify as black, female, and LGBTQ. The goal is to share knowledge and communications best practices to empower a new generation of leaders to serve as experts and effective advocates in the media. “Increasing representation of black, LGBTQ, and female voices into the media will help us create more empathy and nuance, which we desperately need.” Matthews explained.
Having advocated on behalf of the black community, women, and LGBTQ individuals in several previous roles, Matthews was serving as Deputy Director of Communications at the Sierra Club—the nation’s largest grassroots environmental organization—just before she joined the Black Lives Matter Global Network.
Matthews talked candidly about her decision to join the Network staff. “I had to do a lot of personal digging to decide whether this was the right role for me, and whether I could serve the black community in the way that we needed,” she said. With nearly two years behind her, she adds, “I’ve had to learn how to be more tender and more gentle in a fast-paced environment that can feel lonely and hard to navigate.”
Matthews finds it is hard to pinpoint her most difficult month as Director of Communications for BLM, and instead pointed to the intellectual, professional, and emotional challenges of having to respond so frequently to acts of violence on behalf of a global organization that contains many perspectives. “When you become the person who’s responsible for concisely and accurately messaging for a network that shares the same name as a broad moniker, it can be unhinging,” she said. Speaking of a weeks-long stretch last year in which she was called upon to respond to events in Baton Rouge, Minneapolis, and Dallas, Matthews added, “You become, in some ways, slightly confused about what you believe versus what makes sense to message at that moment, and what’s true for most people. And you need to reconcile yourself to the fact that you’re not going to make everybody happy.”
The New School strikes Matthews as an institution with a responsibility to lead conversations about how activism and scholarship can advance social justice. “It’s very exciting to be here, and I’m proud to be here,” she said. Observing some of the structural imbalances of representation in higher education, she added, “For a university to have integrity on these issues means having more people of color as decision makers—in addition to diversifying students and faculty.” Matthews expressed that she is looking forward to working with colleagues at The New School “to offer perspectives on how to double down on the institution’s commitment to better understand our world and improve conditions for local and global communities.”
“Whether we are talking about issues that impact the Black community, White community or any community, we will not be able to move forward and become a more empathetic and pluralistic country until we hear from more diverse voices,” she added. “Through my work at The New School and beyond, I’m committed to making that a reality.”
The lecture delivered by Shanelle Matthews and Deva Woodly as part of the 2017 Race in the U.S. class, broadcast live on October 2, 2017, will be archived and available on The New School‘s Facebook page and at livestream.com/thenewschool.