McKenzie Wark on Capital, Capitalism, and Expanding Our Language

Our data is everywhere. From Facebook likes to online personality quizzes, our internet clicks leave an ongoing record of our personalities, our preferences, and our habits.

This information is the new currency of the 21st century. Our very sociability has been commodified, and those who own and control our data form a new ruling class, argues McKenzie Wark, Professor of Culture and Media, in her latest book, Capital is Dead: Is This Something Worse? “If the information is not being sold to you, then it is you who are being sold,” she says.

A follow-up to A Hacker Manifesto (Harvard University Press, 2004), Capital Is Dead draws on Wark’s past work, the work of contemporary theorists, and the writing of the Situationists to explore the information age. Wark poses the questions: What if this era cannot be defined by capitalism anymore — and what if it’s something worse? Research Matters sat down with Wark to discuss her latest book and the process behind developing her new theory. 

Wark’s main argument is this: The new ruling class uses our information against us to deter labor and social movements, thereby changing the way we must look at traditional leftist ideas around capital. 

The book opens with a quote from writer Kathy Acker, a friend and collaborator of Wark’s and the focus of both a class she teaches and an upcoming NSSR seminar she’ll lead: “Post-capitalists’ general strategy right now is to render language (all that which signifies) abstract therefore easily manipulable.” With capitalism is no longer an efficient descriptor for today’s chain of production, Wark explains that failure to innovate new language may be a major part of the problem. “It struck me that a phrase like neoliberal capitalism is just incredibly bad poetry,” she says. “You just shove a modifier on something that you then don’t think about the thing you’re modifying, the modifier has a modifier. That’s not a thought to me.” Additionally, a new form of class relation has arisen in response to this data commodification, one that cannot be contained by terms such as “capitalist” and “worker.”

Creating a New Vocabulary

Instead, Capital is Dead provides a new descriptive language to better navigate this flow and ownership of information and properly analyze a new world of data. Wark gives us the terms “vectoralist class,” those who own not only the flow of information, but the “legal and technical protocols for making otherwise abundant information scarce,” as well as “hacker class,” the vast majority who are producing new information. She urges us to see “a common class interest in all kinds of information making, whether in the sciences, technology, media, culture, or art. What we all have in common is producing new information but not owning the means to realize its value. ” While not exactly the same as labor, Wark notes from Marx’s writings that “there are always many subordinate classes….modes of production are multiple and overlapping.” As expected in a book about capital, discussions of class, production, commodities, and struggle wind their way through the text, but with considerations and redefinitions for how those forms are changing or are no longer applicable.

Wark also addresses science and the challenges of the current Anthropocene era, weaving through theorists from Joseph Neeham to Jean-Paul Sartre to make connections between natural and social history, and how the hacker class might look to the former for new models of organization.

Building on her wealth of celebrated prior research, articles for the intellectual commons Public Seminar, and other published writings, Wark says this latest thought experiment is ”summing up or maybe concluding things that I have been working on for a long time.” She also shares that writing practice was a major part of her research process to produce this thought experiment. 

“I’m a writer,” she says “Media studies is my discipline, but that was a bit accidental. So what I practice is writing and how we understand, in this case, Marx and the various people in the conceptual space of Marx as writers, and how did they invent or create new languages that cut across the assumptions of the times.”

Collaborating for Learning and for Survival

One of the more challenging parts in Wark’s theory is accepting how little is actually known about this new controlling vectoralist class. Rather than assuming they can be analyzed in the same way as capitalists, she makes the case for starting over with the critique strategies and looking for a way out.

Wark emphasizes that these questions raised in Capital is Dead can only be answered together, working across disciplines and fields. “Humanities and the social sciences really do need to think about what a collaborative production of knowledge looks like,” she says. “What are collaborative practices of knowledge that reach outside of disciplinary assumptions and cultural habits?”

These questions help guide the courses Wark creates and teaches at NSSR and at Eugene Lang College. Drawing largely on the work of other writers and theorists, she aims to share with her students knowledge and work practices that enable them to survive in this political economy,  “It’s about living,” she says of both studying and surviving in the current political economy of knowledge.

During the 2019-2020 year, Wark is teaching courses at NSSR and at The New School’s Eugene Lang College of Liberal Arts in which she does just that, with a particular focus on trans issues. In “Trans Theory as Gender Theory”, a Spring 2020 course in NSSR’s Department of Liberal Studies, Wark and her students will work together on constructing alternate pathways into the research on gender and sexuality. Much like in Capital Is Dead, Wark also hopes the class will develop new concepts for trans literature, art, and media that don’t fit neatly into existing theoretical categories.

Pushing those boundaries is essential to Wark’s work, but she’s not always met with positive response. The introduction to Capital is Dead offers a range of reactions from scholars and activists to her work ⁠— as well as Wark’s dry, hilarious responses. “They’re a lot of Marxists who think like cops and that’s just boring,” Wark laughs.

Living After Capitalism

So if this isn’t capitalism and we’re still not quite sure of what it is, is there a way out of it? Wark is wary of treading into false hope for the future. In A Hacker Manifesto, Wark saw a path to reclaim the commodification of information — a battle she now deems as lost. 

“A moment of defeat is useful to acknowledge and retreat and try to secure any basis at all of non-commodified social life,” she says. “There is a very narrow possibility of surviving this century.” Wark is critical of false optimism that accompanies some “allegedly leftist theory.” To her, an accurate assessment of the social and political climate is critical for any shred of hope in radically changing it. “It’s all a bit bleak,” she says. 

However, as Wark writes, “This was in the end a defeated movement, but that is no reason to pretend that it didn’t exist. Rather, there’s work to be done to narrate and analyze the struggles of that time and those that continue as relatively novel expressions of what kinds of worlds are possible in and against the forces of production of these times.”


Cailin Potami is a writer, an editor, and a student in the Creative Publishing and Critical Journalism MA program. They live in Queens with their cats, Linguini and Tortellini.